An online presence is more important than ever. Explore these four social media tips to help you generate buzz around your listings
According to AdWeek, millennials now make up 66% of first-time homebuyers, and 99% of them use the internet to look for prospective listings. So if you’re looking to sell your home, it’s imperative to utilize the power of social media to its full capacity. Here’s a step-by-step guide to follow if you’re marketing a home in the Harlem area:
Make a Facebook Photo Album
Start by taking some high-quality pictures of your home (or hire a professional to do it for you). Make sure the photos highlight your home’s standout features and write a detailed caption about each one. You might also want to take a few videos to show certain parts of the home that are hard to capture in a photo. Set the album privacy settings to “public” so anyone can view it.
Share the Photo Album with Your Facebook Friends
Make a status announcing that your home is for sale and ask friends and family members to share the post (and the Facebook photo album you just made). You might also want to post the link in Facebook groups of homes for sale in your area to reach a wider audience. Be sure to include a link to your home’s Zillow or Trulia listing and add some hashtags, such as #homeforsale or #realestate, to increase the viewership. You can also upload pictures of your home to your Instagram or Twitter account. (Just make sure your settings are public so interested parties can contact you.)
Hold an Open House
While the old adage might say “a picture is worth a thousand words,” when it comes to selling your home, nothing beats having someone see it in-person to get a feel for the look and space of the property. Create a Facebook event to let neighbors, coworkers, and other would-be buyers know that you’re going to have an open house. Share the invite with all of your friends, and encourage your family members and friends to do the same.
Work With a Realtor
While doing your own social media outreach is important, it’s also vital to work with a realtor who has a proven social media strategy and knows how to get your home seen by the right kinds of buyers. Talk with your realtor about spending some money on a Facebook ad that targets those in the right area and price range for your property.
If you’re contemplating a move to Harlem and are in need of a good realtor, contact the
Uptown Flats team at Compass today. With extensive experience in the Harlem real estate market, the team can answer any questions you have and help you find a property that’s right for you.
